What We Value

People First: We put our clients first so that they may put their donors first. Putting people first begets growth because it provides the proper filter for making consistently well-intentioned decisions regarding donors, their money and your institution.

Growth and Results: We help clients achieve their contributed revenue results by combining sound planning with impeccable execution and reliable analysis.

Drive: We are determined to help our clients succeed in reaching their contributed revenue goals and will do everything in our power to assure that success.

Innovation: We believe in tried and true methods of fundraising for the arts, but we are also eager to develop new productive methods for our clients.

Integrity: We are fully accountable for providing our services in a fair, consistent, trustworthy and honest manner.

Cooperative Environment: We believe in establishing a cooperative and collaborative environment with our clients – one where ideas are freely exchanged, tested and implemented to produce the very best program possible.

What We Believe

Arts Institutions have an irreplaceable importance to their communities

Communities become stronger and people become more fulfilled through the arts

Given a strong case plus the proper motivation and invitation, people will give to the arts

Not everything is measurable, but that doesn’t mean it’s unimportantBallet

Annual Funds should be focused on creating reliable and repeatable revenue streams, not merely “plugging the hole” in the operating budget

Planning the work and working the plan isn’t enough. You must also continually track results, learn and refine your efforts

Momentum, Velocity and Leverage are keys to growth. Creating an environment where your campaign gains altitude quickly is important. Utilizing leverage in important ways is the key

Don’t buy into rhetoric. “Donor fatigue” is to the fundraiser what “It’s the economy” is to the marketer. If you want to choke-off your problem-solving skills faster than anything, just buy into all the reasons why people won’t give — it’ll stop you dead in your tracks

Make it simple and keep it simple — no matter what. Fundraising plans have a way of getting so complex that they become unmanageable. You can plan yourself right out of success because the byproduct of a cumbersome, complex plan is that it provides an easy scapegoat for not getting the work done. Make simple plans for you and your volunteers. Work diligently each day to systematically execute those plans, analyze responses, listen to feedback and adjust accordingly

Know what you did wrong and change it. Know what you did right and don’t change it

When in doubt — ask for support. All will become clear shortly thereafter

People hate the feeling of money being taken from them — but they love the feeling of giving it away. Help them make it easy to give to your institution

Know what you want before you make the call and plan accordingly! If you want money, ask for advice. If you want advice, ask for money.